The guardians of the Egyptian Cotton™ trademark. A refined, content-rich website for verifying licences and celebrating the world's finest cotton.
The Egyptian Cotton Association are the guardians of the Egyptian Cotton™ trademark. I designed and built their website as a trusted home for the mark, where buyers can verify a licence, find accredited manufacturers and genuine retailers, and discover what makes Egyptian cotton the finest in the world.
I gave the brand a calm, editorial design rooted in their own palette of soft apricot and dusty-blue fields, generous typography and full-bleed cotton photography, with a fast, traceable licence-lookup experience at its heart.
What I delivered:
The challenge: A trademark body has to feel authoritative and trustworthy while staying warm and accessible to farmers, manufacturers, retailers and shoppers alike.
My approach: I built a refined, content-rich site around their own visual language, with traceability tools, an accreditation journey and rich storytelling about the fibre, so it reads as the definitive home of Egyptian Cotton.
The outcome: A trusted, editorial home for the Egyptian Cotton™ trademark.