Hakuna Matata Farm
Single-ingredient dog chews from open African pastures. A warm, storytelling Shopify storefront built to convert.
What I did
Hakuna Matata Farm makes single-ingredient dog chews, sourced from open African pastures with Italian know-how. I designed and built their Shopify storefront as a warm, story-first shopping experience that earns a dog owner's trust.
I built a custom theme around their natural green-and-beige brand, with a storytelling homepage, a range browsable by protein and hardness, life-stage guidance and a clean, fast checkout, plus a multi-currency setup ready for their EU and UAE markets.
What I delivered:
- Custom Shopify theme
- Storytelling homepage & brand system
- Shop by protein & hardness
- Product & chew-guide pages
Results & impact
The challenge: A premium, single-ingredient product needs a site that tells its origin story and helps owners match the right chew to their dog, not just a plain product grid.
My approach: I built a storytelling storefront with rich imagery, a hardness-and-protein browse system and a chew guide, so every visitor understands the product and can find the right chew fast.
The outcome: A warm, story-first storefront for single-ingredient dog chews.