Freshly Foods
A Dubai frozen-food manufacturer, reimagined. A bold black-and-green site spanning retail packs, foodservice specs and recipes.
What I did
Freshly Foods is a Dubai frozen-food manufacturer producing seafood, poultry, meat and vegetarian ranges for retail, foodservice and private label. I designed and built their website as a confident, appetite-driven home for the whole business.
I built a custom WordPress theme on a striking black-and-green identity with a bold display face, real product photography, a full product catalogue, a recipes library and a guided quote-request flow, all fast, responsive and easy for the team to run.
What I delivered:
- Custom WordPress theme
- UX/UI & art direction
- Product catalogue, recipes & quote flow
- Responsive, performance-focused build
Results & impact
The challenge: A 110,000 sq ft manufacturer serving retail, foodservice and private label needed a site that looked premium and appetising while carrying a large, technical product range.
My approach: I created a bold black-and-green design with strong food photography, a filterable catalogue across retail and foodservice, a recipes library and a guided quote request, positioning Freshly as a serious manufacturer.
The outcome: A bold, appetite-driven home for a Dubai frozen-food manufacturer.